- Manufacturers -
The Business Case for Outsourcing e-Commerce
to Your Extended Enterprise

In the new economy, some business solutions are more easily arrived at than others. Solutions that seem obvious because they are technically feasible may turn out to be unworkable when confronted with the realities of human nature and established business practices. Over the years, marketing professionals have detailed many case studies in which customers responded in unexpected ways to a “sure thing”. (MORE)

- Strategic Issues -
e-Commerce for Manufacturers’ Dealer Networks

Introduction – This white paper illustrates the business case for manufacturers taking a strong role in e-commerce enabling their dealer networks. It further makes the case that this enabling should be a key component of every manufacturer’s e-business strategy.

In order to appreciate the role that manufacturers should play in e-commerce enabling their dealers, it is necessary to understand the dealer’s current online capabilities. Our market research of manufacturers’ dealers shows that less than 50% have a web site and less than 2% have an ecommerce capability. Clearly, there must be reasons for this level of non-participation in one of most important technologies of our new economy. (MORE)